Your Brain on Money: Why Saving Feels Harder Than Spending
Ever wonder why saving money feels like climbing a mountain, while spending can feel as easy as breathing? The answer lies in how your brain processes money. When you save, you battle strong instincts and emotions, even biology. In this post, we’ll explore why saving feels harder than spending and how you can train your […]
The Role of Emotions In Financial Decisions: How To Keep Your Cool
How many times have you found yourself making a purchase based off of emotion? Maybe buying a new gadget out of excitement, buying groceries you didn’t need out of excitement — we’ve all been there. Fear, guilt, excitement, and even boredom can drive how we spend, save, and manage our finances. Emotions are a natural […]